GRAPHIC DESIGN

BRANDING DESIGN

for Marketing

for Services

for Marketing

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GRAPHIC DESIGN

for Marketing

GRAPHIC DESIGN

for Marketing

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We Help Your Brand Stay On Course

We Help Your Brand Stay On Course

We Help Brands Stay On Course


Getting the right result by seeing the brand from the consumer's point of view, just like this young lady in our illustration above.

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And to avoid serious trouble in the ocean of competition

This perspective will allow you and me to avoid serious trouble in the ocean of competition

This perspective will allow you and me to avoid serious trouble in the ocean of competition. We have just one condition - your product must be really good and useful, because we don't mess with bullshit

This perspective will allow you and me to avoid serious trouble in the ocean of competition.

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We're Targeting Service Providers And...

We're Targeting Service Providers And…

We specialise mostly in service providers, because we think that people mastered product branding long before marketers were born, and there's nothing complicated about it. But we certainly won't turn you down if you're planning to knock the Nike brand off its pedestal or are thinking of doing something similar in the goods markets.

We specialise mostly in service providers, but we certainly won't turn you down if you decide to knock the Nike brand off the pedestal or something like that.

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5 Brand Identity Elements You Should Know

5 Brand Identity Elements You Should Know

Our image offers a look at the sailboat brand from the customer's point of view. We have depicted five interrelated elements of brand identity that customers consistently pay attention to. The first thing they see is the advertisement (1), then the product appearance (2), the brand promise (3), the logo (4) and the brand name (5).

Our image offers a look at the sailboat brand from the customer's point of view. We have depicted five interrelated elements of brand identity that customers consistently pay attention to. The first thing they see is the advertisement (1), then the product appearance (2), the brand promise (3), the logo (4) and the brand name (5).

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No One Likes Advertising

No One Likes Advertising

Given that brand building usually happens in reverse order, from naming to advertising, it's important to make sure you have enough resources and inspiration to create ads. Since no one likes advertising, and it's important for a brand to be liked, you have to try harder. That's why we created a young lady that should catch your attention.

Given that brand building usually happens in reverse order, from naming to advertising, it's important to make sure you have enough resources and inspiration to create ads. Since no one likes advertising, and it's important for a brand to be liked, you have to try harder. That's why we created a young lady that should catch your attention.

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The Captain Can't See The Ship From The Deck

The Captain Can't See The Ship From The Deck

The captain can't see the ship from the deck and that's a problem. If you don't look in the mirror, it's hard to look good. So looking at the brand from the outside is critical to notice if some elements don't harmonize with each other, aren't good enough, or aren't there at all because they weren't even created.

The captain can't see the ship from the deck and that's a problem. If you don't look in the mirror, it's hard to look good. So looking at the brand from the outside is critical to notice if some elements don't harmonize with each other, aren't good enough, or aren't there at all because they weren't even created.

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Product Visualisation

Product Visualisation

Your logo is not the main element of your brand. It's more important to the customer what they are buying looks like. If you're selling a service, you'll have a hard time figuring out what to show the customer. There is no one-size-fits-all recipe. The solution will depend on the product. We have the necessary experience and examples of how even great companies get it wrong about what their product is.

Your logo is not the main element of your brand. It's more important to the customer what they are buying looks like. If you're selling a service, you'll have a hard time figuring out what to show the customer. There is no one-size-fits-all recipe. The solution will depend on the product. We have the necessary experience and examples of how even great companies get it wrong about what their product is.

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We're Targeting Service Providers…

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But we certainly won't turn you down if you decide to knock the Nike brand off the pedestal or something like that.

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We Will Beautifully “Dress” Your Brand To Match Where You Are Going

We Will Beautifully “Dress” Your Brand To Match Where You Are Going

We Will Beautifully “Dress” Your Brand To Match Where You Are Going

We Will Beautifully “Dress” Your Brand To Match Where You Are Going

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We will screen your industry and competitors.
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We'll give you the branding knowledge you need to make decisions.
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We will propose an integrated communication concept for your brand.
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We will develop, update, or redesign essential visual elements of your brand identity.
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We will make sure that your brand looks attractive to your customers.
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We will screen your industry and competitors.
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We'll give you the branding knowledge you need to make decisions.
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We will propose an integrated communication concept for your brand.
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We will develop, update, or redesign essential visual elements of your brand identity.
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We will make sure that your brand looks attractive to your customers.
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We will screen your industry and competitors.
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We'll give you the branding knowledge you need to make decisions.
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We will propose an integrated communication concept for your brand.
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We will develop, update, or redesign essential visual elements of your brand identity.
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We will make sure that your brand looks attractive to your customers.

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Separate services

Here are Our Core Services

Separate services

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Core Services

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All You Need For Marketing

All You Need For Marketing

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Brand naming for businesses

Brand naming for businesses


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Namescape research
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Strategy advice
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Brand naming
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Tags and slogans
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Linguistic test
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Namescape research
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Strategy advice
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Brand naming
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Tags and slogans
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Linguistic test
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Brand naming for businesses


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Namescape research
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Strategy advice
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Brand naming
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Tags and slogans
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Linguistic test
 
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Logos and trade marks design

Logos and trade marks design

Logos and trade marks design


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Logoscape research
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Strategy advice
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Logos and marks
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Color schemes
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Signboards + stationery
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Logoscape research
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Strategy advice
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Logos and marks
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Color schemes
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Signboards + stationery
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Logoscape research
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Strategy advice
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Logos and marks
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Color schemes
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Signboards + stationery
 
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Design for product developers

Design for product developers


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Design for merchandise
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Branded uniforms
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Icons and buttons
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Book covers
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Video thumbnails
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Design for merchandise
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Book covers
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Branded uniforms
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Video thumbnails
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Brand characters
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Design for merchandise
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Book covers
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Branded uniforms
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Video thumbnails
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Brand characters
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Design for product developers


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Design for merchandise
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Book covers
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Branded uniforms
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Video thumbnails
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Brand characters
 
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Information through infographics

Information through infographics

Information through infographics


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Presentations
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Brochures and reports
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Explainer videos
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Websites design
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Social media assets
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Brochures and reports
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Presentations
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Explainer videos
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Social media assets
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Post design
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Brochures and reports
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Presentations
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Eplainer videos
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Social media assets
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Post design
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Brochures and reports
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Presentations
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Explainer videos
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Social media assets
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Post design
 
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Advertising materials for promotions

Advertising materials for promotions


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Ad banners
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Landing pages
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Websites
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Mailing design
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Creative posters
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Ad banners
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Landing pages
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Websites
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Mailing design
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Creative posters
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Advertising materials for promotions


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Ad banners
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Landing pages
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Websites
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Mailing design
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Creative posters
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Dowloag Prices (PDF)

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Solutions For Any Business Stage

Solutions For Business

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We Offer Integrated Solutions For Any Stage Of Your Business Life Cycle

Solutions For Any Business Stage

Solutions For Any Business Stage

Integrated Solutions For Any Stage Of Your Business Life Cycle

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We Offer Three Branding Packs

We Offer Three Branding Packs

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FOR STARTUP

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FOR STARTUP

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FOR STARTUP

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Everything you need for your launch in one package. Nothing extra. The main principle is that less is better. Name, logo, product packaging, website, pitch deck presentation and poster.

Everything you need for your launch in one package. Nothing extra. The main principle is that less is better. Name, logo, product packaging, website, pitch deck presentation and poster.

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FOR SCALEUP

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FOR SCALEUP

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FOR SCALEUP

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For those who have successfully launched a startup, have a sought-after product and loyal customers, we offer a comprehensive solution for sales growth. Rebranding (renovation, minor amendments or deep changes if necessary), selling website, social media, promotional materials.

For those who have successfully launched a startup, have a sought-after product and loyal customers, we offer a comprehensive solution for sales growth. Rebranding (complete renovation, minor amendments or deep changes if necessary), selling website, social media, promotional materials.

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FOR EXPANCE

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FOR EXPANCE

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FOR EXPANCE

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For the big guys who plan to enter new markets we offer an adaptation. Re-branding (improvements or deep changes), a product look and website adapted for the target market, as well as adapted social media and promotional materials. We have experience in the USA, Belgium, Bulgaria, Czech Republic, Iceland, Finland, Germany, Latvia, Lithuania, Malta, Portugal, Poland, Spain.

For the big guys who plan to enter new markets we offer a complete internationalization solution. Re-branding (complete refresh, minor improvements or deep changes if necessary), a product look and website adapted for the target market, as well as adapted social media and promotional materials.

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Each basic package can be extended depending on your individual needs and industry specifics. We will prepare a customized proposal for you with examples and prices.

Each basic package can be extended depending on your individual needs and industry specifics. We will prepare a customized proposal for you with examples and prices.

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Our Works

Work Examples

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Browse our work to quickly assess how good it is for you.

Browse our work to quickly assess how good it is for you.

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Our Works

Work Examples

Works

Works

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Browse our work to quickly assess how good it is for you.

Browse our work to quickly assess how good it is for you.

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Corporate & Products Names

Corporate & Products Names

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Corporate And Product Names

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Eletur

Vartas

Unicampus

Unica

Q3

Potihenku

Elfy

Iglas

Resorter

Elewind

Lman

Victoria Workers

Empower

Aquado

Markstyle

Gribus

Mark Braus

PSPC

Hanna Braus

V.V.V. Group

Foras

Reinvestor

Green Bar

Mary Max

Autohansa

Eletur

Vartas

Unicampus

Unica

Q3

Potihenku

Elfy

Inous

Farm Practice

West Practice

West

Digifarm

Silenco

Iglas

Resorter

Elewind

Lman

Victoria Workers

Empower

Magfriend

Vinconta

Strato

Ravelin

Billy Man

Funny Bunny

Aquado

Markstyle

Gribus

Mark Braus

PSPC

Hanna Braus

Setka

Super Seven

Fingers Club

Alitus

World in Red

Fishpublic

V.V.V. Group

Foras

Reinvestor

Green Bar

Mary Max

Autohansa

Camermag

Sportpark

AR7

H2O

Dumka.TV

Bereg School

Eletur

Vartas

Resorter

Unica

Q3

Elfy

Potihenku

Empower

Iglas

Aquado

Markstyle

Elewind

Lman

Mark Braus

Victoria Workers

Setka

V.V.V. Group

Foras

Reinvestor

Green Bar

Gribus

Mary Max

PSPC

Hanna Braus

Eletur

Vartas

Resorter

Q3

Elfy

Potihenku

Empower

Iglas

Aquado

Markstyle

Elewind

Lman

Mark Braus

Victoria Workers

Setka

V.V.V. Group

Foras

Reinvestor

Green Bar

Gribus

Mary Max

Unica

PSPC

Hanna Braus

Braus

Eletur

Vartas

Resorter

Unica

Q3

Elfy

Potihenku

Empower

Inous

Ravelin

West

Digifarm

Billy Man

Strato

Silenco

Vinconta

Iglas

Aquado

Markstyle

Elewind

Lman

Mark Braus

Victoria Workers

Setka

Super Seven

Fingers Club

West Practice

Farm Practice

World in Red

Funny Bunny

Fishpublic

Bereg School

V.V.V. Group

Foras

Reinvestor

Green Bar

Gribus

Mary Max

PSPC

Hanna Braus

Magfriend

Autohansa

Camermag

Sportpark

AR7

H2O

Dumka.TV

Alitus

Victoria Workers

Unicampus

Mark Braus

Billy Man

V.V.V. Group

Hanna Braus

Green Bar

Super Seven

Fingers Club

Empower

Q3

Foras

Lman

West

Inous

Eletur

Vartas

Gribus

Silenco

Vinconta

Resorter

Digifarm

Elewind

Strato

Setka

PSPC

Elfy

AR7

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Inous

Farm Practice

West Practice

West

Digifarm

Silenco

Magfriend

Vinconta

Strato

Ravelin

Billy Man

Funny Bunny

Setka

Super Seven

Fingers Club

Alitus

World in Red

Fishpublic

Camermag

Sportpark

AR7

H2O

Dumka.TV

Bereg School

Inous

Ravelin

West

Digifarm

Billy Man

Strato

Silenco

Vinconta

Super Seven

Fingers Club

West Practice

Farm Practice

World in Red

Funny Bunny

Fishpublic

Bereg School

Magfriend

Autohansa

Camermag

Sportpark

AR7

H2O

Dumka.TV

Alitus

Ravelin

West

Silenco

Inous

Strato

Digifarm

AR7

H2O

Alitus

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World in Red

Super Seven

Autohansa

Magfriend

Funny Bunny

Farm Practice

West Practice

Vinconta

Billy Man

Potihenku

Mary Max

Markstyle

Mark Braus

Bereg School

Fishpublic

Camermag

Sportpark

Fingers Club

Dumka.TV

Victoria Workers

Empower

Reinvestor

V.V.V. Group

Green Bar

Hanna Braus

Eletur

Vartas

Unicampus

Q3

Potihenku

Elfy

Inous

Farm Practice

West Practice

West

Digifarm

Silenco

Iglas

Resorter

Elewind

Lman

Victoria Workers

Empower

Magfriend

Vinconta

Strato

Ravelin

Billy Man

Funny Bunny

Aquado

Markstyle

Gribus

Mark Braus

PSPC

Hanna Braus

Setka

Super Seven

Fingers Club

Alitus

World in Red

Fishpublic

V.V.V. Group

Foras

Reinvestor

Green Bar

Mary Max

Autohansa

Camermag

Sportpark

AR7

H2O

Dumka.TV

Bereg School

Q3

Foras

Lman

West

Inous

Eletur

Vartas

Gribus

Silenco

Vinconta

Resorter

Digifarm

Elewind

Strato

Setka

PSPC

Elfy

AR7

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Fishpublic

Autohansa

Markstyle

Camermag

Mary Max

Bereg School

Magfriend

Potihenku

Sportpark

Reinvestor

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Logos & Trade Marks

Logos & Trade Marks

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Product Design

Product Design

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Brochures and Reports

Brochures and Reports

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Banners & Landing Pages

Banners & Landing Pages

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Creative Ads Posters

Creative Ads Posters

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Our Advertising -)

Our Advertising -)

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Complex Branding Case Study

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Recruiting Company Rebranding

Recruiting Company Rebranding

View our case studies to get a picture of working with Nardans.

View this case study to get a picture of working with Nardans

An example of two-way marketing.

(Scale Up Stage)

(Scale Up Stage)

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HR7 is not an agency-type recruiting company. They are a leading dispatch of pre-assembled work crews to construction sites.
Starting small and moving on if successful is a smart way to start cooperation. As in most of our cases, the project began only with a request to create a logo. It was a great customer and we tried very hard. As a result, we created all five main elements of brand identification combined into a single whole. Name, logo, product visualization, brand promise (website) and advertising image.

HR7 is not an agency-type recruiting company. They are a leading dispatch of pre-assembled work crews to construction sites.
Starting small and moving on if successful is a smart way to start cooperation. As in most of our cases, the project began only with a request to create a logo. It was a great customer and we tried very hard. As a result, we created all five main elements of brand identification combined into a single whole. Name, logo, product visualization, brand promise (website) and advertising image.

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The Videomarketing is a communications program aimed at the organization’s interaction with consumers through video
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Recruiting Company Rebranding

Recruiting Company Rebranding

View our case studies to get a picture of working with Nardans.

View this case study to get a picture of working with Nardans

An example of two-way marketing.

(Scale Up Stage)

(Scale Up Stage)

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HR7 is not an agency-type recruiting company. They are a leading dispatch of pre-assembled work crews to construction sites. Starting small and moving on if successful is a smart way to build up a cooperation. As in most of our cases, the project began only with a request to create a logo. It was a great customer and we tried very hard. As a result, we created all five main elements of brand identification combined into a single whole. Name, logo, product visualization, brand promise (website) and advertising image.

HR7 is not an agency-type recruiting company. They are a leading dispatch of pre-assembled work crews to construction sites. Starting small and moving on if successful is a smart way to build up a cooperation. As in most of our cases, the project began only with a request to create a logo. It was a great customer and we tried very hard. As a result, we created all five main elements of brand identification combined into a single whole. Name, logo, product visualization, brand promise (website) and advertising image.

HR7 is a recruiting company from Poland. It sends pre-hired work crews to construction sites as a subcontractor. It is difficult for us to accurately determine the stage of development of the company's business. The company has not yet managed to grow in the domestic market but has already been able to achieve success abroad.

HR7 is a recruiting company from Poland. It sends pre-hired work crews to construction sites as a subcontractor. It is difficult for us to accurately determine the stage of development of the company's business. The company has not yet managed to grow in the domestic market but has already been able to achieve success abroad.

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Starting small and moving on if successful is a smart way to build up a cooperation
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Starting small and moving on if successful is a smart way to build up a cooperation
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Starting small and moving on if successful is a smart way to build up a cooperation
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Starting small and moving on if successful is a smart way to build a cooperation

Starting small and moving on if successful is a smart way to build up a cooperation. As in most of our cases, the project began only with a request to create a logo. It was a great customer and we tried very hard. As a result, we created all five main elements of brand identification combined into a single whole. Name, logo, product visualization, brand promise (website) and advertising image.

Starting small and moving on if successful is a smart way to build up a cooperation. As in most of our cases, the project began only with a request to create a logo. It was a great customer and we tried very hard. As a result, we created all five main elements of brand identification combined into a single whole. Name, logo, product visualization, brand promise (website) and advertising image.

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BRAND NAME

BRAND NAME

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We started by creating a logo for HR7 because the company insisted on keeping the name. During our work, we found out that the name HR7 turned out to be extremely popular among HR specialists, and we discovered several companies with a similar name in Poland and Germany. This did not give a chance to build a strong brand, and it simply confused customers when searching online. Taking into account the already developed and approved idea for the HR7 logo, and the fact that the company by this time already had contracts with several regular clients in Western Europe, we proposed a successor name very similar to the old one - AR7.

We started by creating a logo for HR7 because the company insisted on keeping the name. During our work, we found out that the name HR7 turned out to be extremely popular among HR specialists, and we discovered several companies with a similar name in Poland and Germany. This did not give a chance to build a strong brand, and it simply confused customers when searching online. Taking into account the already developed and approved idea for the HR7 logo, and the fact that the company by this time already had contracts with several regular clients in Western Europe, we proposed a successor name very similar to the old one - AR7.

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It looked better and even sounded better in European languages. And most importantly, it did not require translation. For the text name, we suggested "a.r.seven", which allowed us to create a text logo in addition to the AR7 brand.

It looked better and even sounded better in European languages. And most importantly, it did not require translation. For the text name, we suggested "a.r.seven", which allowed us to create a text logo in addition to the AR7 brand.

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BRAND LOGO AND MARK

BRAND LOGO AND MARK

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The symmetrical heraldic emblem was an important element of the brand strategy, because from the very beginning the company intended to use it on work uniforms. The emblem had to look so that it would appeal to a worker of any age, and he would be proud to wear it not only at work. It was clear that construction workers had never belonged to the aristocracy, so no crests. No small details to make everything clearly visible from afar. An emblem with an inscription didn't work for us. An inscription with the name of a little-known recruiting company consisting of two letters and a number would not make the builders proud, and we needed the workers to be proud of themselves. We thought of the elite military and suggested a chevron-shaped emblem. It looked like a shield. This resemblance immediately gave us advertising ideas, which we will talk about in more detail in the advertising section.

The symmetrical heraldic emblem was an important element of the brand strategy, because from the very beginning the company intended to use it on work uniforms. The emblem had to look so that it would appeal to a worker of any age, and he would be proud to wear it not only at work. It was clear that construction workers had never belonged to the aristocracy, so no crests. No small details to make everything clearly visible from afar. An emblem with an inscription didn't work for us. An inscription with the name of a little-known recruiting company consisting of two letters and a number would not make the builders proud, and we needed the workers to be proud of themselves. We thought of the elite military and suggested a chevron-shaped emblem. It looked like a shield. This resemblance immediately gave us advertising ideas, which we will talk about in more detail in the advertising section.

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For the website and not only we made a text logo in which we put dots to separate the characters and wrote our number 7 in words. We proceeded from the fact that if the emblem in the form of a shield is positioned by us as a special mark, it should be used as a trademark. For documents and other corporate needs, a text logo is better suited. This approach allowed us to somewhat separate the AR7 mark from the company itself and as if to make it the owners of those who wear it on themselves. We were sure that proudly wearing a corporate name on the chest outside of work will be few willing - it is quite another matter if it is a stylish special sign.

For the website and not only we made a text logo in which we put dots to separate the characters and wrote our number 7 in words. We proceeded from the fact that if the emblem in the form of a shield is positioned by us as a special mark, it should be used as a trademark. For documents and other corporate needs, a text logo is better suited. This approach allowed us to somewhat separate the AR7 mark from the company itself and as if to make it the owners of those who wear it on themselves. We were sure that proudly wearing a corporate name on the chest outside of work will be few willing - it is quite another matter if it is a stylish special sign.

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PRODUCT VISUALISATION

PRODUCT VISUALISATION

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The AR7 recruiting company's product is а construction worker, so its appearance should act as an attractive package for the product that customers buy. Workwear is as important to AR7 as its iconic bottle is to Coca-Cola. The role of AR7 workwear in brand visualization is exactly the same. For the market, an AR7 worker is not the same as a worker who is usually dressed in a uniform by a construction company, because for a construction company, an employee is an internal resource, not a final product. Therefore, the clothing style must be attractive and visually obvious so that it can be instantly identified with the AR7 brand. The style must be such that it can be easily and inexpensively reproduced at any scale if necessary. The style must correspond to the main advertising idea of the Superhero and the brand promise, and be such that employees want to follow it without coercion. The uniform must have an easily recognizable distinctive element that can be temporarily used for identification even without the image of the brand symbols. We found such an element of identity for a construction site landscape. Meet Little Red Riding Hood!

The AR7 recruiting company's product is а construction worker, so its appearance should act as an attractive package for the product that customers buy. Workwear is as important to AR7 as its iconic bottle is to Coca-Cola. The role of AR7 workwear in brand visualization is exactly the same. For the market, an AR7 worker is not the same as a worker who is usually dressed in a uniform by a construction company, because for a construction company, an employee is an internal resource, not a final product. Therefore, the clothing style must be attractive and visually obvious so that it can be instantly identified with the AR7 brand. The style must be such that it can be easily and inexpensively reproduced at any scale if necessary. The style must correspond to the main advertising idea of the Superhero and the brand promise, and be such that employees want to follow it without coercion. The uniform must have an easily recognizable distinctive element that can be temporarily used for identification even without the image of the brand symbols. We found such an element of identity for a construction site landscape. Meet Little Red Riding Hood!

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If you read all the way to the end of the case study, you'll find out where those two strange stripes under the AR7 sign come from. Come on, we're not doing this to lure you in. This is not a paper book, if you don't want to wait, just follow this link and read the explanation at the end about these stripes and then you can always come back to the next section.

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Starting small and moving on if successful is a smart way to build up a cooperation
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Starting small and moving on if successful is a smart way to build up a cooperation

If you read the whole case stud text to the end, you will find out where these two strange stripes under the AR7 sign came from. If you read all the way to the end of the case study, you'll find out where those two strange stripes under the AR7 sign come from. Come on, we're not doing this to lure you in. This is not a paper book, if you don't want to wait, just follow this link and read the explanation at the end about these stripes and then you can always come back to the next section.

If you read all the way to the end of the case study, you'll find out where those two strange stripes under the AR7 sign come from. Come on, we're not doing this to lure you in. This is not a paper book, if you don't want to wait, just follow this link and read the explanation at the end about these stripes and then you can always come back to the next section.

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BRAND PROMICES (WEBSITE)

BRAND PROMICES (WEBSITE)

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Even though a brand's advertisement is created last, customers will see it first. This will begin their acquaintance with the brand. If your clients are builders from Eastern European countries who do not like advertising, then loving your product will be as difficult for them as loving a stranger. Fortunately, this is not impossible. Our recipe for such a difficult case is simple - you need to show them what they already love. You may have already noticed the builder-superhero on the main page of the AR7 website. This is the very advertising idea that we developed for the service brand so that it could be effectively advertised with minimal budgets. To do this, we adapted a well-known cult character instead of inventing something original.

Even though a brand's advertisement is created last, customers will see it first. This will begin their acquaintance with the brand. If your clients are builders from Eastern European countries who do not like advertising, then loving your product will be as difficult for them as loving a stranger. Fortunately, this is not impossible. Our recipe for such a difficult case is simple - you need to show them what they already love. You may have already noticed the builder-superhero on the main page of the AR7 website. This is the very advertising idea that we developed for the service brand so that it could be effectively advertised with minimal budgets. To do this, we adapted a well-known cult character instead of inventing something original.

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BRAND ADVERTISING

BRAND ADVERTISING

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Even though a brand's advertisement is created last, customers will see it first. This will begin their acquaintance with the brand. If your clients are builders from Eastern European countries who do not like advertising, then loving your product will be as difficult for them as loving a stranger. Fortunately, this is not impossible. Our recipe for such a difficult case is simple - you need to show them what they already love. You may have already noticed the builder-superhero on the main page of the AR7 website. This is the very advertising idea that we developed for the service brand so that it could be effectively advertised with minimal budgets. To do this, we adapted a well-known cult character instead of inventing something original.

Even though a brand's advertisement is created last, customers will see it first. This will begin their acquaintance with the brand. If your clients are builders from Eastern European countries who do not like advertising, then loving your product will be as difficult for them as loving a stranger. Fortunately, this is not impossible. Our recipe for such a difficult case is simple - you need to show them what they already love. You may have already noticed the builder-superhero on the main page of the AR7 website. This is the very advertising idea that we developed for the service brand so that it could be effectively advertised with minimal budgets. To do this, we adapted a well-known cult character instead of inventing something original.

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Despite the fact that the recruiting company AR7 cannot compare with large international companies, it still conducts its business by attracting workers from various countries in Eastern Europe and sending them to construction sites in Western Europe. We understood that the costs of familiarizing a wide range of construction workers with original advertising will not pay off until the End of the World, even if this image itself is outstanding, which, however, cannot be guaranteed. If we proceed from the fact that the very fact of familiarizing builders with advertising will not be enough to cause a positive response and start "word of mouth", then it becomes obvious that the only correct decision will be to break into the market "on the shoulders of giants". We proposed the image of a construction worker as a superhero and linked his costume with the construction worker's signature clothing through the trademark on the chest.

Despite the fact that the recruiting company AR7 cannot compare with large international companies, it still conducts its business by attracting workers from various countries in Eastern Europe and sending them to construction sites in Western Europe. We understood that the costs of familiarizing a wide range of construction workers with original advertising will not pay off until the End of the World, even if this image itself is outstanding, which, however, cannot be guaranteed. If we proceed from the fact that the very fact of familiarizing builders with advertising will not be enough to cause a positive response and start "word of mouth", then it becomes obvious that the only correct decision will be to break into the market "on the shoulders of giants". We proposed the image of a construction worker as a superhero and linked his costume with the construction worker's signature clothing through the trademark on the chest.

 
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The emblem is applied to the clothing using reflective paint. In order for the emblem to be used on the red cap and clothing at the same time without creating a repetitive effect, the brand images had to be different. This is not an easy task when you only have one emblem. We found a simple and elegant solution that we are proud of. It is two stripes below the emblem on the garment. This is not just a decorative element to give the emblem visual stability, the two stripes symbolize the reflective elements of the famous yellow vest, which is used not only by protesters in France, but also by construction workers on all continents. In this way, an ordinary T-shirt with the logo becomes a construction worker's garment with a signaling function. We added the same two stripes to the cape of our superhero builder. The result is an original, recognizable and easy to remember visual image. Now an AR7 employee will look like both a superhero and a builder, and our superhero will look like a superhero-builder. The circle is closed by two symbolic stripes.
And that's not all the connections we've created between the employee and the superhero. The advertising slogan "We work like superheroes" and the illustrated explanatory text we wrote for AR7 created an additional mental connection between them.

The emblem is applied to the clothing using reflective paint. In order for the emblem to be used on the red cap and clothing at the same time without creating a repetitive effect, the brand images had to be different. This is not an easy task when you only have one emblem. We found a simple and elegant solution that we are proud of. It is two stripes below the emblem on the garment. This is not just a decorative element to give the emblem visual stability, the two stripes symbolize the reflective elements of the famous yellow vest, which is used not only by protesters in France, but also by construction workers on all continents. In this way, an ordinary T-shirt with the logo becomes a construction worker's garment with a signaling function. We added the same two stripes to the cape of our superhero builder. The result is an original, recognizable and easy to remember visual image. Now an AR7 employee will look like both a superhero and a builder, and our superhero will look like a superhero-builder. The circle is closed by two symbolic stripes.
And that's not all the connections we've created between the employee and the superhero. The advertising slogan "We work like superheroes" and the illustrated explanatory text we wrote for AR7 created an additional mental connection between them.

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Conclusion

Conclusion

View our case studies to get a picture of working with Nardans.

We are grateful for the cooperation and positive relationship we have developed with AR7

Conclusion

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Conclusion
We are grateful for the cooperation and positive relationship we have developed with HR7

Conclusion
We are grateful for the cooperation and positive relationship we have developed with HR7

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What Our Clients Are Saying

What Our Clients Are Saying

What Our Clients Are Saying

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  • Amazing

    They don't have small things. They bring everything to perfection even if you don't ask them to. They notice what we don’t see and correct it. Amazing experience.
    Jillian Hurst
    They don't have small things. They bring everything to perfection even if you don't ask them to. They notice what we don’t see and correct it. Amazing experience.
    Jillian Hurst
  • All on time.

    Nardans did a great job designing the logo, website and other promotional materials for us, and did it quickly!
    Peter Kowalczyk
    Nardans did a great job designing the logo, website and other promotional materials for us, and did it quickly!
    Peter Kowalczyk
  • Everyone is happy.

    We urgently needed to change the name of the company and we thought that we could do it perfectly ourselves. After a month we gave up. We and our clients didn’t like everything we came up with. Nardans solved our problem in two days. We were inspired by our new name.
    Bridget O’Donnell
    We urgently needed to change the name of the company and we thought that we could do it perfectly ourselves. After a month we gave up. We and our clients didn’t like everything we came up with. Nardans solved our problem in two days. We were inspired by our new name.
    Bridget O’Donnell
  • We trust Nardans.

    At first we only ordered a logo from Nardans, but then we appreciated their holistic vision of our brand. We ordered a website and all materials. We've really made progress with them.
    David Walker
    At first we only ordered a logo from Nardans, but then we appreciated their holistic vision of our brand. We ordered a website and all materials. We've really made progress with them.
    David Walker
  • Technologically and with justification

    These guys know what to do even if you don't know it yourself. Everything is done technologically and with justification for the proposed solutions.
    Steve McCormack
    These guys know what to do even if you don't know it yourself. Everything is done technologically and with justification for the proposed solutions.
    Steve McCormack
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Frequentiy Asked Questions

Frequentiy Asked Questions

Frequentiy Asked Questions

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  • Where should I start?

    To simplify interaction, we do not suggest filling out large forms with complex questions from the very beginning, the answers to which may take a lot of time and will not be useful in a particular situation. You are reading the penultimate section of our website. Read it so you have fewer questions. Just below you will see a simple form in which you can write without any preparation how we can help you. We will make sure to ask you all the necessary questions, provide you with the necessary information and prepare proposals.

    To simplify interaction, we do not suggest filling out large forms with complex questions from the very beginning, the answers to which may take a lot of time and will not be useful in a particular situation. You are reading the penultimate section of our website. Read it so you have fewer questions. Just below you will see a simple form in which you can write without any preparation how we can help you. We will make sure to ask you all the necessary questions, provide you with the necessary information and prepare proposals.

  • Can you create a better-look image with an old logo?

    Yes, we love doing this. We call it the Nardans Look. We have many interesting examples of such work, which we will demonstrate when you contact us.

    Yes, we love doing this. We call it the Nardans Look. We have many interesting examples of such work, which we will demonstrate when you contact us.

  • Can you work with a short turnaround time?

    We are convinced that ideas must mature. Creativity is something you can't speed up. That's why we cook it over low heat. It tastes better this way.

    We are convinced that ideas must mature. Creativity is something you can't speed up. That's why we cook it over low heat. It tastes better this way.

  • How long does your Logo Design process usually take?

    Two weeks. 14 days. But we only charge you for 7 days -)

    Two weeks. 14 days. But we only charge you for 7 days -)

  • What is your main advantage?

    As you can see on our sign Nardans is Graphic Design for Marketing. Exactly for Marketing. First of all for Branding. This is not because we like clients with money, everyone likes them. This means that we offer you not just design, but also our expertise in marketing. Our top-notch marketing expertise is our greatest advantage.

    As you can see on our sign Nardans is Graphic Design for Marketing. Exactly for Marketing. First of all for Branding. This is not because we like clients with money, everyone likes them. This means that we offer you not just design, but also our expertise in marketing. Our top-notch marketing expertise is our greatest advantage.

  • What is the main brand element?

    It all depends on what point of view you look at the brand from. From the customer's point of view, this is the image of the product. No matter what your clients tell you, this is what they pay for. Modern marketing is packaging marketing, even when it comes to such invisible products as services. From a business point of view, the main element of a brand is the name. The name is long-lived. A name often lasts longer than a logo or website and much longer than any advertising. Giving up a name is the hardest thing. Therefore, in our work we pay special attention to these two brand elements.

    It all depends on what point of view you look at the brand from. From the customer's point of view, this is the image of the product. No matter what your clients tell you, this is what they pay for. Modern marketing is packaging marketing, even when it comes to such invisible products as services. From a business point of view, the main element of a brand is the name. The name is long-lived. A name often lasts longer than a logo or website and much longer than any advertising. Giving up a name is the hardest thing. Therefore, in our work we pay special attention to these two brand elements.

  • Why did you merge naming with graphic design?

    It is no coincidence that we combined brand naming with graphic design. A brand name, unlike a person’s name, is primarily a visual element. We learn about most products through visual advertising or packaging, whereas more often we meet people or learn about them through conversation. Well, before Tinder, it was probably exactly like that. Therefore, we consider the situation in which some come up with a name, while others visualize it, not optimal. The name may sound amazing, like the name of the author of The Little Prince, but Antoine de Saint Exupéry is very difficult to visualize. In addition, we own naming technology, the existence of which the uninitiated do not even suspect. Therefore, if you already have a wonderful name, move on, but if you need it, contact us.

    It is no coincidence that we combined brand naming with graphic design. A brand name, unlike a person’s name, is primarily a visual element. We learn about most products through visual advertising or packaging, whereas more often we meet people or learn about them through conversation. Well, before Tinder, it was probably exactly like that. Therefore, we consider the situation in which some come up with a name, while others visualize it, not optimal. The name may sound amazing, like the name of the author of The Little Prince, but Antoine de Saint Exupéry is very difficult to visualize. In addition, we own naming technology, the existence of which the uninitiated do not even suspect. Therefore, if you already have a wonderful name, move on, but if you need it, contact us.

  • What are your terms and conditions?

    We have just one condition - your product must be really good and useful, because we don't mess with bullshit

    We have just one condition - your product must be really good and useful, because we don't mess with bullshit

  • What are your average rates and project duration?

    Our most common daily rate range is typically $100-$350 per day depending on the complexity and length of the project. The rates and duration of the project are finalized after discussion and clarification of all details.

    Our most common daily rate range is typically $100-$350 per day depending on the complexity and length of the project. The rates and duration of the project are finalized after discussion and clarification of all details.

  • Who will be my designer?

    I will. My name is Jonas. Hannah helps me. This site and the works presented in it are made by us. We improve our style with each new work, so you can expect your design to be slightly better than what you see here.

    I will. My name is Jonas. Hannah helps me. This site and the works presented in it are made by us. We improve our style with each new work, so you can expect your design to be slightly better than what you see here.

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Like what you see?

Like what you see?

Like what you see?

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Please email us using the request form below - we will contact you as soon as we can.

Please email us using the request form below - we will contact you as soon as we can.

Please email us using the request form below - we will contact you as soon as we can.

Please email us using the request form below - we will contact you as soon as we can.

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